Really. It IS important to blog!

Importance of Blogging 101

 

Okay, so I can't stress enough how important it is for folks with websites to blog. I see so many not utilizing this fabulous feature! If your website includes a handy little blog platform or news feature, use it!

There are so many reasons as to why you should blog, but for now I'm just going to mention the obvious basics. (Yes, I realize I don't blog enough, and I plan on changing that...you should see my library of things I want to blog about! Enormous!)

1. Fresh content on your website is good for SEO (search engine optimization). By adding a new article even just once a week, you are adding new keyword-rich content to your website for search engines to index.

2. It gives your customers a feel of what YOU and your company is about and personalizes your website. Not to mention it gives them something to come back to if they find your articles interesting! If they visit your blog, they are most likely going to visit your sales pages!

3. Sharing your blog articles on Facebook and other social media, even sharing on your personal profile, can drive extra traffic to your website. Granted, not all of your friends buy your product, but their visit to your website to read your blog article counts as one more unique visitor to your site, and that means it's increasing your site's rankings in the popular search engines.

4. People like reading blog articles more than they do product descriptions. Have you ever flipped through a magazine and seen one of those advertisements that looks like an article in the magazine but is actually just a paid advertisement? I've caught myself reading those before, when most of the time I flip right past the regular ads. Instead of posting your product on Facebook with just a link to the product page, try posting an blog article link about something interesting then cleverly sneak your product into that article.

5. It's free PR advertising for you! Blogs can be the best way to tell your customers about something that is new, improved, scheduled, or changing. It's a great place to showcase where you will be and what your business is up to these days. If you use something like Google's Feedburner, you can also set it up so that your subscribers can receive notifications directly to their email inbox each time you post a new article! How easy is that!

So there you are. Five reasons you should be blogging! Blogs don't need to be long, they aren't essays. If you don't feel comfortable writing them, find someone that does! We will soon be offering a blogging service through Sublime Ballyhoo (a new service Kristi and I are working on) so keep an eye out for that!

Happy blogging!

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